My Starbucks Idea is a customer insight portal, this initiative allows customers to voice their opinions about any new idea which Starbucks can implement or any change and improvement they would like to see at Starbucks.
Users can submit their ideas regarding employees, coffee or merchandise. Ideas are then rated by points and reviewed by Starbucks employees, and after rigorous filtering some ideas are eventually implemented
In a few months the portal has received thousands of entries, and the ideas range from recyclable cups to new products that Starbucks should introduce.
This is a great initiative from Starbucks in order to learn their consumer's mindset as well as creating a treasure trove of ideas!
MyStarbucksIdea.com
Share. Vote. Discuss. See.
You know better than anyone else what you want from Starbucks. So tell us. What's your Starbucks Idea? Revolutionary or simple – we want to hear it. Share your ideas, tell us what you think of other people's ideas and join the discussion. We're here, and we're ready to make ideas happen. Let's get started.http://www.starbucks.com/coffeehouse/learn-more/my-starbucks-idea
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